ABSTRACT
Both the Norton and New Oxford Shakespeare editions have a prominent digital component. Most of these new initiatives include some form of social media to inspire public interest in Shakespeare's works. These accounts add to the growing number of prominent Shakespeareans who operate on social media, and call attention to Shakespeare-related events. The harnessing of New Media to Shakespeare studies is an unsurprising development. New print technologies emerged in the early modern period that easily surpassed the Art of Memory in practicality and utility for information storage and retrieval. Another difficulty with establishing a chronology is with references to the 'Art of Memory' in plays and other performance pieces that were printed much later than when they were first performed. The Art of Memory is alluded to in other texts in the period, such as George Puttenham's The Art of English Poesy and Francis Meres's Palladis Tamia, both texts we might assume Shakespeare knew.
