ABSTRACT
This chapter explores the attitudes people see in everyday life in relation to male and female identity. It considers some myths and realities relating to educational achievement of boys and girls and present some ideas for reflection to address attitudes to gender. By gender, is referred to the socially constructed roles, behaviours, activities and attributes that a society considers appropriate for men and women. Boys should be allowed to be boys and that people should work harder to understand boys' approaches to learning. Being allowed to play more often and being encouraged to use their imaginations, unleashing their adventure stories, can help improve boys' writing. Girls' achievements is attributed to the changing factors in socialisation and in wider society, with greater opportunities being available to women and to the changing curriculum. Gender parity is important across the consumer market, because children read the market and packaging through cultural lenses presented to them by the companies selling children's goods.
