This is a book about marketing, more speciﬁ cally about marketing and video games. In a relatively short time period we have seen video games ﬂ ood a great many areas of life. There is no longer any doubt that this medium is having a huge impact on our way of life. This has been the case since the 1960s, when video games ﬁ rst were starting to entertain us. This will also be the case in the future – no doubt! The possibilities open to this medium are endless, and we have as yet explored only a fraction of them. We believe that video games are an extremely powerful medium that can engage and mesmerize us, entertain and educate us. They can do all of these things – if we put our minds to releasing their potential. With this book we hope to make a humble contribution to the further exploration and development of video games. This is a journey that will beneﬁ t from many different kinds of knowledge – not the least marketing.