ABSTRACT
This chapter describes how embodied performances, as viewed in formal and everyday arenas, are valued or devalued as attractive, unattractive, desirable, undesirable, tasteful and aesthetic, or distasteful and un-aesthetic. The widespread gendered presentation and representation of embodied behaviour that occur within media and public performance arenas of dance, drama, musicals, game shows, talk shows, and public sports events reinforce deep-seated gender normative/hetero normative, dominant outlooks on what is appropriate or desirable embodiment for male and female bodies respectively. The chapter focuses on the relationship between physical and cultural capital and poverty, as projected by bodies and sense of personal physical capital and poverty. Bodies posed in billboard, newspaper, and magazine advertisements for goods such as fashion items are frequently slim and attractive. Looking beyond these bodies as matter, Rob Chiarolli who is a photographer, note a difference in the range of pose and repose that the male and female subjects of these advertisements strike.
