ABSTRACT
Book fairs provide an ideal opportunity to undertake market research, to meet new contacts and to see existing customers to sort out any problems, to finalize pending deals and to discuss possibilities for future collaboration. More than 30 book fairs are held each year. At present, the key events
with a rights emphasis are:
1 The Bologna Book Fair, now held annually in late March and specializing in children’s books and educational books (www.bookfair. bolognafiere.it).
