ABSTRACT
Donald Broadbent is the only psychologist among those interviewed who decided to take up psychology as a career because he felt he ought to as a moral or civic duty. Eysenck put it neatly when he explained that he felt obliged to do some work that was useful to society to repay it for the chance it gave him to 'pursue his fancies'. Broadbent's own work has depended on experiments. In his early work, he explored two particular ways in which the brain coped with information. It is clear that Skinner feels freedom and dignity to be dangerous illusions and, also, that in the last analysis, he feels one must sacrifice individual human values to the good of the race. This chapter discusses the information limits regardless of the physical nature of the communication channel then examines the information in the brain without discussing what neurons it travelled in or whether it went by electrical stimulation or chemical changes.
