ABSTRACT
This chapter explores more common-sense beliefs about capitalism and the role it plays in people's lives. These commonly shared beliefs are rooted in historically, socially, culturally, politically, and materially lived contexts. A primary neoliberal discourse has been that capitalism is hampered and eventually crippled by government interference in its attempts to regulate the free market system. However, it is not just capitalism that suffers; people who enjoy freedom in society are also under attack. The discourse of a progressively minded capitalism, in terms of its products designed to improve people's lives for the better, is not new. The chapter shows several interconnected discourses in dialogical circulation among participants. One dominant one that is repeated throughout is the notion that capitalism as it exists now, is not in its pure, unadulterated form. Thus it is flawed but one remedy is to simply let it be – an unfettered capitalism that is uncompromised by needless government interference.
