ABSTRACT
We have many ways of framing a key concept in American idioms. “You get what you pay for,” is oft cited and has been attributed to John Arbuckle.1
A business school commonplace about “having a clear value proposition” can be used as a justification for expensive pricing based on the claim of superior quality.2 The tattoo artist Norman “Sailor Jerry” Collins maintains, “Good work ain’t cheap; cheap work ain’t good.”
