ABSTRACT
If you are like many students (and businesspeople for that matter), you probably tend to see growth as an inherently good thing, and
assume that all organizations ought to be pursuing it pretty much all the time. There is no question that growth certainly can be both good and necessary for long-term organizational health. We would have to stop short of agreeing that growth ought to be every firm’s goal at all times though. Rather, growth must really be evaluated in light of the
organization’s specific strengths, weaknesses, opportunities, and threats. When growth is the primary strategic direction, though, there are many ways in which the organization might choose to grow, and not all ways are appropriate for all firms. For example, at the very least, questions pertaining to where and how you wish to grow need to be addressed.
