ABSTRACT
This chapter will begin to bring the strategic management process down into the “trenches” in terms of the organization. In other words, we will see how strategic decisions are influenced and made at the lower levels of the firm. In the last chapter, strategies involved somewhat higher-level kinds of concerns (i.e., what kind of business should we be in). At the business and functional levels, though, questions will be addressed that more often deal with such things as how we should compete and how we should be manufacturing our product. As you probably already know by now, these decisions are far from “less important” than corporate level strategies: without them, in fact, corporate level strategies could never be realized.
