ABSTRACT
Global strategic planning necessitates an awareness that decisions designed by managers, firms, industries, nations, and regions are done so in a cross-cultural environment.
Competitiveness now is a global fact of business life, and all companies must think internationally and must plan globally. Even if the company in question markets its products only domestically, its strategic planning must take into consideration the nature of its industry worldwide, the policies of its national government on international issues, its overall regional environment, and even global trade and financial issues, among others.
