ABSTRACT
This essay analyses the media narrative in the coverage of the Brazilian team during the 2002 World Cup. The corpus of our work is concentrated on the sports supplements of Jornal do Brasil during the 2002 World Cup from two days before the event until two days after its end, reaching the total of 32 supplements. We focus on the hypothesis that the qualification ‘Brazil: the soccer country’, usually even more intense and singular during this worldwide event, has been decreasing and the journalistic narratives about the Brazilian soccer team do not approach soccer homogeneously as a metonym for the nation. The reflection about the role of the sports press as cultural builder is fundamental to observe how newspapers confirm and construct mythologies and identitary discourses, in spite of the journalistic objectivity, one of the pillars of the profession.
