ABSTRACT
This chapter turns the spotlight away from the world of fixed income haute finance, and towards the murkier world of equities. With Leveson Inquiry chapter encountered the unusual phenomenon of Steve Coogan's publicist, who is apparently paid not for securing publicity, but instead for preventing it. In Headon Hill's Guilty Gold we learn from Daniels, again the advertising agent, about the scheme operated by the editor of the Financial Lynx and the tariff involved in paying off the press. A further 24 per cent did not make it beyond two years, and thus in aggregate 67 per cent of all the new financial newspapers in this study did not last more than two years. An intriguing conclusion is that while we normally see a clear boundary between fiction and journalism, the new financial titles in the City of the 1890s suggest such a distinction could not so easily be drawn.
