ABSTRACT
Film and television markets are the entertainment industry's trade shows and like everything else in show business, they tend to be more glamorous, faster paced and much more intimidating than most other business sectors. Since the turn of the millennium, the markets have begun to diversify their reach to encompass the independent, creative producing class. In addition to the sales foci of their market floors, every show now offers educational conferences, panels, pitching and networking opportunities. Festivals are typically about the art, honoring the craft and audience enjoyment. They are about community. Festival screenings are for audiences to build a project's pedigree and fan base. Both markets and festivals tend to have conference components such as panels, workshops, keynote addresses, breakout roundtable discussions, pitch fests, and so on. Film and television have historically been discrete businesses segments with very different development, financing, distribution and marketing models that rarely overlapped.
