ABSTRACT
The generational studies of which age groups and genders predominantly use which social media platforms — why — and how — and what for — can be fascinating study as people delineate their target audiences and approach strategies. Studios, brands and advertisers tend to segment their programming and marketing via age and gender, simplifying the expansive, eclectic marketplace into a reduction sauce of key "demos" of men and women, young and old. In broadcast television parlance, the "key demographic" can refer to the group of viewers that is the most desirable to the vast majority of advertisers or to a specific advertiser. Many Hollywood studio films shoot for what is known in the industry as the "four-quadrant film",: Males over 25, Females over 25, Males under 25 and Females under 25. Watching programming when the viewer dictates or viewing more than two episodes of the same show in a single sitting are revolutionizing the modern television landscape.
