ABSTRACT
Depending on the period and the historical context, the public space can polarize organizations on logic of action. For example, in many countries, the logic of the market has grown in legitimacy over the past thirty years. And, although its extreme characterization, financial logic, seems to have lost some of its appeal after the 2008 crisis, no new logic of action is yet ready to propose the alternative, large-scale principles necessary for the new responses to be embraced as appropriate and acceptable to the challenges of the twenty-first century. To rationalize the world in which people live, the logic of the market looks to performance tests as its source of legitimacy. According to this logic, the performance of an organization must be measurable, comparable and valuable. Socialization progresses through the valuation process by measuring the distinctive traits that enable the individual or the group to pass a performance test.
