ABSTRACT
Trade unions and mutual organizations in banking and insurance have been able to maintain a competitive advantage in segments of captive customers. The dictionary defines compete as 'to engage in competition to attain'. When two or more organizations compete, they meet on common ground, a defined public space, and they strive to achieve the same end. The source of an organization's unique advantages may be fortuitous or accidental: a higher-valued property, a groundbreaking raw material or a serendipitous invention. But the process of establishing, maintaining and renewing competitive advantage does not happen by chance. It results from an organization's strategic choices in terms of constantly re-evaluating the ends and means it implements, in an effort to serve and cater to those who are attached to both the organization and its proposed solutions. The organization's strategy summarizes the consistency among the solutions offered by the organization, its ends and the implementation of its resources.
