ABSTRACT
Facebook is now the most-visited site on the Internet. It has more than 1.1 billion members around the world, more than half of which use the site daily. Facebook is an Internet-based forum in which individuals produce accounts of themselves by posting their thoughts, tastes, opinions, and activities. Facebook affords a variety of ways to interact with friends these involve direct interaction with friends via status updates, comments on friends status updates, photos, and private messages or instant-message chats, and tagging friends in photos or comments. Facebook creates a range of accountability relationships known and unknown to the user. Facebook builds a kind of transparency into the architecture of its social network, creating a normative push for openness that ultimately positions users as consumers to be profiled and targeted, rather than as social beings pursuing richer ties with other persons.
