ABSTRACT
Online advertising is a complicated business that entails its own house of mirrors. Information is entered, bounced, highlighted and shaded, and rendered, and it is done in real time, in the background, where the human user is usually totally unaware that he or she is being digitally targeted. The server companies in turn supply ads from advertisers with which they have a contract to place the advertiser's ads on as many web-sites as possible. The Internet connectivity among a user running a Web browser on the laptop and the various Web servers. The cookie is constructed by the server and sent to the browser using the Hypertext Transfer Protocol (HTTP) Set-Cookie command, and the cookie is then stored on the user's hard drive. The cookie contains several name-value pairs, including the name of the cookie and the value to be associated with the cookie name.
