ABSTRACT
In Chapter 15, the conclusion, I present an alternative model for measuring Olympic success by arguing that countries should evaluate the success of their Olympic programs not only in terms of the medal outcome, but also in terms of the quality of the medals, and the social acceptance of elite sport policies. I discuss whether the desire for elite sport success around the world is good or bad for human development, and whether governments should invest in domestic social programs, rather than in elite sport policies. Finally I ask if “the new gold war” contradicts Olympic objectives of peace and global harmony. I suggest introducing events at the Olympics that allow for teams with athletes from different countries, to promote internationalism and cosmopolitanism.
