ABSTRACT
Some agencies have found it advisable to handle foreign advertising through agencies located in or near the countries in which the campaigns are to take place. The Soliciting Division may or may not be of importance. Its degree of importance depends upon whether or not an agency finds it necessary to lower the cost of the Foreign Department by soliciting business from American firms which desire only export advertising service. Other agencies have found it practicable to call in an American agency which specializes in and handles only foreign advertising. The Media Division of a Foreign Department has long faced a difficult task in getting detailed information on advertising media. For some time the Specialties Division of the Bureau of Foreign and Domestic Commerce of the United States Department of Commerce has been at work on the problem of gathering information on foreign advertising media.
