ABSTRACT
One of the guiding orientations, which perhaps could be termed a meta-orientation, is ‘contexting’. This term was coined by Hall in 1976 (1989:85-128) and further discussed in 1983 (59-77). The basic concept is that individuals, groups, and cultures (and at different times) have differing priorities with regard to how much information (text) needs to be made explicit for communication to take place.
