ABSTRACT
This book, however, does not only address translators, but also in-house marketing people or sales personnel in charge of foreign markets, who work at small to medium sized companies that cannot afford to outsource their international advertising and marketing campaigns. Such professionals might be asked to develop and/or translate in-house the company's promotional texts (e.g. posters, leaflets and brochures to be distributed and displayed at international exhibitions, chapter 5).
