chapter  4
What’s it all for? (classification of purposes, types, readerships)
Pages 18

EW ‘What’s it for?’ is a question translators should ask much more often, so they can translate accordingly. The following cautionary tale is based on an article by Chris Durban in the ITI Bulletin (1999: 30):

By the way, Chris Durban adds at the end of her article, the outlay on advertising space came to £104 855. The cost of translation was under £60.