ABSTRACT
An effective organization is needed to support a strategy when implemented. Yet organizations can be very ineffective. While every firm is an organization, not every firm is well organized. The extent to which a firm is well organized is the extent to which the structure and functioning of the organization support the firm's objectives and strategies, namely:
• the investment objective, whether growth, hold/ defend or turnabout; • the management strategy, the key competencies and thrusts to be exploited; and • the implementation strategies, like the marketing strategy to ensure that organiza-
tions serve markets.
