ABSTRACT
This chapter offers a critical comparative study of the ethical challenges of business and journalism in two Western developed countries, the USA and the UK, and two emerging BRICS (Brazil, Russia, India, China and South Africa) economies, China and India. The reason for selecting these four countries for this comparative study has more to do with the fact that the USA and the UK are by far the developed Western countries with the most orthodox tradition of Western liberal democracy which informs the business model of business journalism as practised in most parts of the world, while India, one of the newly emerging BRICS countries, has a well-established tradition of freedom of the press modelled on the Western liberal democracy system. Bribes, freebies and junkets are especially common in business journalism, where journalists are manipulated to give favourable coverage to certain goods and services, as well as some corporate personalities involved in their production and distribution.
