ABSTRACT
This chapter attempts two things. First, it critically explores the concepts of political economy, political economy of journalism and public business journalism within historical, contemporary and global contexts. Second, it critically explores the modern business model of business and journalism in the context of the crisis of the political economy of global capitalism versus the challenger postmodern alternative models such as Marxism, Keynesianism. Business journalism deals with reporting in the media that discusses events, topics and issues related to the economy, business, development and industries, or how people as producers and consumers spend their money to better themselves in both national and global contexts. It includes writing about activities and issues involving other beats such as employment, unemployment, workplace, food, health and wellbeing, insurance, technology, personal finance, corporate finance, public finance and consumer reporting.
