ABSTRACT
When setting out to examine the potential market in a foreign country, the technique will be similar to that which would be used in one's own country. The transition from selling the marginal production of a UK oriented firm, to a world-marketing minded selection and supply of consumers wherever they may live, must come only gradually. To attempt to pass from beginning to end in one swift jump is likely to turn out impossibly expensive and unrewarding in the majority of cases. If the product is something which demands high capital investment, while the variable costs are relatively low, export prices can be very low, sometimes lower than has been charged at home. Allied to the problem of transport is that of packaging. Owing to the extra distance, and more especially to the greater probability of a variety of methods of transport being used, the containers must be more robust.
