ABSTRACT
As noted by Chronis (2005) and Goulding (2000, 2001), the late twentieth and the early twenty-first centuries have been marked by the increasing popularity of the past and a contemporary quest for history that are celebrated through countless consumption practices, many of which are experiential in nature. Goulding (2001) notes that postmodern consumers identify nostalgic - ally with people, places, and things from a bygone era as learned through lived experiences, books, and films (McCracken 1988). In addition, they may seek and find such nostalgia in themed attractions such as living heritage sites or other themed attractions (Goulding 2001).
