ABSTRACT
Advertisers want to know that their money is not being wasted, or simply disappearing within the agency or its suppliers. It concern can sometimes be well-founded, so the client's account handler should be concerned first. Production costs can seem very high, especially for making television commercials. The creative work centred round a very strong TV commercial set in evocative outdoor surroundings. Concern about costs can get out of proportion, unnecessarily weakening the advertising, and getting in the way of colleagues' efforts. Quality account handlers sell quality budgets. Some agencies have such sites on top of their buildings, others have them in the car parks. The director probably won't listen to anyone except, occasionally, the agency's TV producer, art director and copywriter. Fortunately, account handlers don't have to know how to make television commercials. production company will work with your art director and copywriter to piece once commercial together in the best way.
