ABSTRACT
This chapter presents a theory focused on ritual in the social world: structural ritualization theory. It begins with an overview of SRT, which focuses on various aspects of ritual dynamics in social life. SRT is concerned with the role symbolic rituals play in social interaction, group processes and different sectors of society. SRT has progressed to the point that several lines of theory and research using quite different kinds of evidence are being carried out. Emotional intensity deals with the strength of emotions generated by these four factors and their parts. Ritual events can have a major impact on the development of shared feelings of pride among the members of groups. Collective emotions, reflexive rituals and collective pride are also found in a wide variety of groups. Collective pride can involve both constructive group experiences and more destructive forms of group behaviour.
