ABSTRACT
This chapter aims to offer an instrument to conceptualise multidimensional performance and discuss the need for a multidimensional performance strategy for sports betting organisations. Such a strategy allows organisations in general, and sports betting operators specifically, to offer a more sophisticated and meaningful view of performance to the spectrum of stakeholders. Across countries, sports betting operators share the need to balance their objectives between the demands of the regulatory framework and the goals of economic efficiency. With responsible gambling, sports betting operators want to ensure a fair and safe gaming environment that protects players from the negative consequences of gambling. Gambling addiction is a problem for the persons afflicted by it, but is also an issue in terms of the limitations it puts on the operations of organisers. Gambling addiction can constitute another rationale for gambling regulation. Criminal activity that calls for gambling regulation is illegal gambling, both land-based (in back-stores) and cross-border (via internet).
