ABSTRACT
This chapter evaluates government, regulator and gambling industry commitments to integrity, conceptualised as the moral and ethical obligations to protect consumers and the vulnerable from harm, under the license to operate. It discusses changing technology and risk from online gambling, youth's vulnerability to gambling advertising and gambling-related harms, the context of gambling and sports betting in Australia. The chapter focuses on a case study of sports betting advertising reforms in Australia and the application of corporate political activity analysis to Australian Sports broadcasting policy reforms. New online gambling markets raise integrity challenges for governments, the gambling industry and regulators. Compared with land-based gambling in venues, new online gambling technology is more accessible to under-age users and requires new regulatory thinking on how to regulate for probity, harm prevention and surveillance of participation by minors. Issues coming under national regulation include broadcasting, consumer protection and online gambling.
