ABSTRACT
Cohesion means joining a text together with reference (e.g. he, theirs) words and conjunctions so that the whole text is clear and readable. Reference words are used to avoid repetition. The following example can be used to show how to avoid repetition in the paragraphs. John Maynard Keynes was an influential British economist whose theories had a profound effect on economic thought during the 1930s and later. He argued that governments should spend money to stimulate the economy, even if they had to borrow to do so. This deficit spending was the basis of the New Deal in the USA, which allowed it to overcome the Great Depression of 19291933. Here, the reference words are: he, they and this. These reference words represent Keynes, governments, spend money respectively. To avoid confusing the reader, it is important to use reference words only when the reference is clear.
