ABSTRACT

Abbreviations are an important and expanding feature of contemporary English, widely used for convenience and space saving. Students need to be familiar with general, academic and business abbreviations. Abbreviations take the form of shortened words. As with all academic subjects, Business and Economics employ abbreviations to save time and space. However, writers will also employ more specialised abbreviations in texts, which should be explained in brackets on first use: Starting from the resource-based view (RBV) of the firm, it is argued that The Technology Readiness Index (TRI) was introduced by Parasuraman. There are many standard abbreviations that have a full stop after them to show that it is a shortened form (lt. = litre). Abbreviations can be confusing. DJ normally stands for disc jockey, but in business refers to the Dow Jones Index. It is useful to be aware of these potential confusions. A good dictionary should be used to understand more unusual abbreviations.