ABSTRACT
This chapter illustrates a proper understanding of Chinese NGOs(nongovernmental and nonprofit organizations) new media in the Chinese eco-sociopolitical media context. It provides special attention to Chinese environmental NGOs(ENGOs) because the community is exceptionally active in China and plays a significant role in China's environmental protection campaigns. Chinese ENGOs struggling with limited resources and the low-cost options offered by new media provides access to stakeholders and the public. New media and NGOs virtual collective actions have become prevalent in ENGO work. The new media landscape and the Chinese government policies regarding virtual communication, the idiosyncratic nature of China's online public sphere as well as the delicate role utilizes the new media to advance their goals and objectives. Social media platforms such as YouTube and Twitter are banned in China but LinkedIn is widely available and launched its Chinese version. The chapter serves as the purpose of introduction for new and exciting trends of media that continues to emerge.
