ABSTRACT
This chapter explains the concept of framing to ecocritics, since matters of point of view and vision are dramatically at stake in works grappling with environmental and interspecies issues. Framing both aesthetic and ideological is integral to build the visual images. Photography, film, and comics rely on framing to shape viewer/reader perceptions and to express a particular point of view about visual perspective. Framing and time concerns to ecocritics that consider the nonhuman modes of reckoning chronology. Fictional genres open themselves readily than others to ecocritical analysis to frame the ecological investments in clear way to viewers and critics. Ecocritical work on science fiction, the Western and horror demonstrates many ecocritics and analysis of popular Hollywood genres are crucial for understanding how the texts convey the ecological ideas to public. The chapter discusses the key goals of ecomedia studies to advance interdisciplinary and multimedia analysis of visual media.
