ABSTRACT
Journalism reform has been at the center of media development in the conflict zones of the last 20 years. However, other non-journalistic media like entertainment-education and social marketing are now used in peacebuilding efforts. Best described as strategic uses of media and communication in pursuit of socially beneficial advancement, these two media practices are now an integral part of current media development in peacebuilding. They have presented significant improvements to the practice due to entertainment’s ability to deliver messages to the widest spectrum audiences, and marketing’s ability to target specific populations and individual phases of social change process.
