ABSTRACT

Basic Rules of Storytelling Regardless of your field or your area of interest, a number of simple rules will help you improve your approach to storytelling. These aren’t mind-blowing revelations, but before you decide to put pen to paper or your fingers to the keyboard, think about these basic maxims:

If you wouldn’t read it, don’t write it One thing that happens when you flip to the “journalist” side of the storytelling relationship is you tend to forget what it’s like on the “reader” side. The purpose of journalism is to engage the audience members with good writing and inform them with important inform - ation. You should keep the audience at the forefront of your mind whenever you write an article, produce a package or post some inform - ation. Always remember you aren’t writing for yourself – you are writing for the readers.