ABSTRACT
“Medium” signifies first of all an intermediary. The import of the word “means” is the same. They are the middle, the intervening, things through which something now remote is brought to pass. Yet not all means are media. There are two kinds of means. One kind is external to that which is accomplished; the other kind is taken up into the consequences produced and remains immanent in them…. [The] moment we say “media,” we refer to means that are incorporated in the outcome.
