ABSTRACT

Creative industries development of in the Western World in the 1990s initiated by the UK in the 1980s opened a new paradigm regarding human resources. Creativity potential of the people is a new resource that can be trusted to solve many problems and may be the world’s engine of development in the future (Ministry of Commerce of the Republic of Indonesia, 2008). United Kingdom uses more terminology in the development of creative industries under the authority of the DCMS (Department for Culture, Media and Sport, 2013). In Indonesia, the creative industries sector is under the management of the Ministry of Tourism and Creative Economy. Prior to the ministry’s formation (before December 21, 2011), the creative industry is not a separate sector. At that time the economic sector sorted into 9 Key Employment sector, and the existence of creative industries spread across several sectors. This is a major problem faced by the industrial sector to date. Based on 2006 data, the creative industries capable of contributing to the GNP of USD 104,787,209 or 5.67% (Ministry of Commerce of the Republic of Indonesia, 2008)

Starting in 2012 there are 14 industry subsectors which contained in creative industry sector. Based on 2012-2014 Strategic Plans, at least there are eight targets to be achieved on the time span: larger contribution to gnp and employment; the increase of creative entrepreneurs; consumption growth of creative goods and services, people’s understanding of the creative economy. The Ministry of Tourism and Creative Economy of the Republic of Indonesia itself, also planned

to improve its own ability to support, by establishing more creative zones; and improving the employees by quantity, as well as quality. For 2014, Creative Industries are expected to contribute 7.5% of GNP and 8.48% of Total Employment. The quantity of The Creative Entrepereneurs that runs the Industries itself are hoped to rise into 8.48%. With this, the consumption growth of creative goods and services are expected to grow along, into 10.89%. The people’s understanding of the creative economy would also increase; targeted ar 10%. To accommodate such growth, 12 Creative Zones are planned to be established.