ABSTRACT
This chapter explores the relationship between politics and policy making, and sketches four approaches of the policy process in which the role of visual events is discussed in different ways, where the four approaches are rationalist approach, political approach, institutional approach, and cultural approach. The chapter addresses how the meaning of visual events can be conceptualized and summarizes the main characteristics of the four approaches of the policy processes. It expresses that visual effects and visual technologies may have specific functions for the actors that are involved in all kinds of policy policies. The chapter explains how visual events and visual technologies may influence the content, course and outcomes of the policy process. It considers the policy process as an ongoing process of interactions in terms of communication, persuasion, negotiation, exchange, compromise and imposition between relevant actors or advocacy coalitions that try to protect their own interests.
