ABSTRACT
This chapter describes, analyses and explains how and why visual events and visual technologies influence the content, course and outcomes of different policy processes. It addresses another issue, that of how to apply the theoretical framework and elaborates on the selection of the cases and their implications for the quality of the research findings. The chapter addresses what kind of research method and which research techniques to be applied in order to understand the relationships. It sketches the outlines of the analytical model, and addresses the reason for a comparative case study and a number of research techniques that are used to conduct the case study research. The chapter focuses on how the content of the discourse in politics and media changes after the visual material is used. It demonstrates that respondents in interviews, but also in newspapers and online forums, claim that they have undertaken actions because of the power of the images that were used or distributed.
