ABSTRACT
This chapter introduces the basic concepts underpinning sport distribution, and then examines three central issues. They are first, the different types of distribution channels, second, the sport facility as a 'place' for distributing sport products, and finally the ticket distribution process. Distribution is a crucially important part of the marketing mix. Sport distribution concerns how and where consumers access sport products in order to use them. The chapter introduces the variety of places pivotal to the distribution of sport products. For sport activity services and professional sport events, the sport facility represents the 'place' dimension of the marketing mix. The features of sport facilities have a powerful influence on a sport consumer's experience of an event. These features include seating, layout, accessibility, the overall 'look' or design of the venue, its cleanliness, and even the technical capabilities of the scoreboard.
