ABSTRACT

The analytical framework explores the discourse of illusion through three interrelated components: history; linguistic and semiotic action. In order to analyse the linguistic and semiotic actions of social groups and individuals that subjective representations of reality engender, an integration of the analysis of metaphor and critical discourse analysis is particularly appropriate, which further contributes to the multidimensionality of the analytical framework proposed in this chapter. Membership categorisation analysis (MCA) is used to accomplish a richer and more multifaceted analysis of the social impact of ideologically stimulated language and actions of individuals and groups, thus enriching the framework to make it as multidimensional as possible. The chapter shows how to undertake the analysis of metaphors frequently used in the data. It discusses several conceptualisations of metaphor, considering both the traditional and non-traditional approaches to metaphor from the point of view of language, outlining the view and understanding of metaphor.