ABSTRACT
User research, and design research help participants to understand the context of the problem to be solved. The user research focuses more on customers than technology, and the design research focuses on different ways a problem has been solved using a product or service. Contextual interviews, diary study, card sorts, field study, and surveys are ways to conduct user research. Heuristic inspection, web analytics, competitive analysis, use cases, and usability testing are ways to conduct design research. The tips to quickly gather research to educate participants: gather existing research; ask the help desk; search the internet; review design pattern libraries; ask an expert; send a survey to customers; call your customers; ask the product team. It is necessary to collect existing research from sales, usability, customer support, and market research. The secret to creativity is time management to help participants to prepare, incubate, and illuminate their ideas. Leonardo da Vinci did user and design research before sketching on human anatomy.
