ABSTRACT
The ability to distinguish the different kinds of voice a really hard task is part of the art of managing such complex organizations as the ones analyzed here. It should be noted that good and bad protests might coexist in the same person. When members are loyal, the voice option becomes an alternative to the exit option. The possibility of selecting the loyalty option by the intrinsically motivated members is, then, subordinated to the hope of recuperation of the lost ideal quality. One signal of the ability to listen to the good voice is not to consider each person that raises similar kinds of objections as a maniac or a nuisance. This chapter focuses human motivations as a form of wealth, as a measure of the culture of any kind of human organization or community. Crises whatever their nature might be tend to diminish this "wealth" and provoke in this way the loss of freedoms.
