chapter  18
Tourism planning and management and sustainability
Pages 15

Sustainability is a concept used with increasing frequency in tourism development, planning and management circles. It is often linked to terms such as ‘green’ tourism and/or ‘ecotourism’. Despite being used for over a quarter of a century, the term is not well defi ned, and tends to be used as a ‘buzz’ word by commentators, researchers and those in marketing. To a certain extent, sustainability is now an overused term and is open to abuse, particularly from those operators who wish to indicate that their product is worthier than another’s, and even by academics who see that their careers could be advanced through work in this area of tourism!