chapter  5
Brand Loyalty, Management, and the Creative Process: Promoting Products and Services to Gay and Lesbian Consumers
Pages 34

The most important issue related to gay and lesbian target marketing is corporate workplace policy.

Many companies refer to the Equality Project's Equality Principles on Sexual Orientation for direction on how best to implement and address gay-and lesbian-specific issues when formulating or updating corporate guidelines. The Equality Project is a nonprofit organization founded by. gay and lesbian citizens active in American corporate, labor, and socially responsible investment circles.