chapter  6
Key Cities and Emerging Opportunities for Business
Pages 32

A company that puts back into the community is going to win no matter what.

Francis Stevens, Editor-Curve

To target gay and lesbian consumers is to target America's cities-both large and small. The greatest portion of self-identifying gay and lesbian Americans live in the cities. And like ~eterosexual Americans, they spend, on average, the greatest portion of their total income on rental housing or homeowner mortgages.